About Author and Attorney Coach, Steve Fretzin
A published author and premier business coach, Steve Fretzin has devoted his career to helping lawyers achieve professional and financial freedom through the mastery of business development. Influenced by his father, himself a successful lawyer, Steve has worked exclusively with attorneys for over twelve years.
His first book, Sales-Free Selling: The Death of Sales and the Rise of a New Methodology, guides attorneys through the essentials of acquiring new clients and building enduring professional partnerships. Steve’s second book tackles one of the most important – yet frequently overlooked – business development skills: networking. In The Attorney’s Networking Handbook: 14 Principles to Growing Your Law Practice in Less Time with Greater Results, he shares proven, time-tested strategies designed specifically to help attorneys maximize their networking time and generate real results.
Recognizing the need for affordable, effective and easily accessible business development education, Steve created Origination Station to give lawyers the education and skills they need to create a thriving and sustainable legal practice.
Fretzin has been featured in Entrepreneur.com, Crain’s Chicago Business, and The Chicago Tribune. He has appeared on NBC News and WGN Radio, and has written articles for Attorney at Law magazine, the American Bar Association and the Illinois State Bar Association. You can find his monthly columns in the Chicago Daily Law Bulletin.